Press trade &Media
Good things need to be told. And Northern Germany has so many good things to offer as a tourism destinaton. Here, we’ve created a collection of various information, that can help you researching relevant media content about our amazing home region. You’ll find topics and links, including experiences for different target groups, sustainability, media centers, direct contacts, press materials, and plenty of inspiration.
Also, make sure to sign up here for trade newsletters, follow our partners on social media or get in touch with us directly here – you’ll have a head start and always be the first to know!
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UNESCO Heritage Sites
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Islands
3052
Kilometers of Beaches
88000
Square Kilometres of Holiday Region
15600000
Welcoming Hosts
Information by Target Group
Whether you’re looking for detailed information for press article or inspiration for group tours to Northern Germany – browse here to get a comprehensive collection of points of interest, leisure activities and all-year-round events. Make use of the pre-selected affinities to help you plan the specific topics you’d like to feature.
City breakers can enjoy a variety of experiences in the Hanseatic cities of Hamburg, Bremen, Lübeck, Lüneburg, and Rostock: Whether it’s Hamburg’s “Speicherstadt” warehouse district, Lübeck’s corridors and courtyards, Bremen’s Schnoor district, or famous landmarks such as the Bremen Town Musicians and the Holsten Gate – architectural masterpieces can be discovered everywhere. In the historic old town centres, charming boutiques and manufactories invite you to enjoy an authentic shopping experience. Click here for detailed information.
Culture lovers will enjoy highlights such as the Nobel Prize-laureates’ houses in Lübeck, edutainment at the Ozeaneum in Stralsund, a journey around the world in the Klimahaus Bremerhaven, a visit to the “Museenlandschaft” in Hanover and world-class concerts in Hamburg’s new landmark, the Elbphilharmonie, affectionately known by locals as the “Elphi”. content. Click here for detailed information.
Families with children of all ages can look forward to exciting adventures regardless of the weather. Whether it’s a visit to the Miniatur Wunderland Hamburg, a self-guided e-boat trip around Lübeck’s Old Town Island, a visit to the Hanover and Bremen adventure zoos, a day at the Hansapark amusement park on the Baltic Sea, or baking bread on a stick in the Viking village of Haithabu. Click here for detailed information.
Outdoor and cycling enthusiasts have numerous opportunities to explore the landscapes, be it on the Baltic Sea cycle path, in the forests of Schleswig-Holstein, in the Harz Mountains or whilst mudflat hiking in the Wadden Sea. Breathtaking vistas can be enjoyed in the Lüneburg Heath, while the coastal towns are known for their romantic sunsets. Click here for detailed information.
Foodies will be impressed by the variety of Michelin-starred restaurants, typical North German eateries, and cosy cafés serving a slice of cake in the afternoon – The trend is leaning towards fair, organic, and regional food, offering something for every taste. An absolute must, however, is the famous fish roll, which can be found in the coastal towns along the North Sea and the Baltic Sea. This savoury delicacy, filled with fresh fish or prawns and various sauces, is perfect for a quick bite on the go – and typically Northern German. Click here for detailed information.
Media Centre & Press Texts
Here, we’ve bundled the media centres of our members to hook you up with a quick and centralised way to collect the information you require. You need pictures from this website? We’re working on that, too. Until that collection is set-up, feel free to contact us directly here!
Looking for general information about Northern Germany as a tourist destination? Download our basic texts and facts here. If you need more specific content, please do get in touch with us here!
Accommodation and Group Offers
Accommodation
Spend the night in a sleeping beach chair directly on the beach; eat breakfast at sunrise on a houseboat; wake up at lofty heights in a romantic tree house in the forest; feeding animals on a farm or in a tiny house here.
Or visit our member’s landing pages for more info, direct bookings or contact details:
Group Activities & Offers
From adventurous outdoor activities to enriching cultural discoveries, Northern Germany provides the perfect backdrop for unforgettable group tours. Whether exploring the rugged North Sea coast, picturesque towns, or tranquil rural landscapes, your group will find unique opportunities to create lasting memories. Find more information, ideas, and contact details here:
Events
Events and festivals are in season all year round in Northern Germany. Along with maritime festivals such as the Hamburg Harbour Birthday, the largest sailing events in the world, the Kiel and Travemünde Weeks, as well as the Hanse Sail Rostock and the International Fireworks Competition in Hanover, you will also find small-scale, passionately organised festivals such as the Lübeck HanseKulturFestival or the Bremen Schnoorfest in the historic city centres. Concert and art series such as the Schleswig-Holstein Music Festival, NORDart and European Media Art Festival in Osnabrück further enrich the event calendar.
The annual highlights are the Christmas Markets that take place throughout Northern Germany. Towns are festively decorated with fairy lights, fir trees, and Christmas stars, creating a magical atmosphere. Must-try mulled wine, local delicacies like freshly baked waffles and roasted almonds, and regional Christmas handicrafts await visitors. From classic Christmas tree decorations and toys to unique gift ideas, the markets offer something for everyone against the enchanting backdrop of historic buildings.
For more descriptive events click here. For a comprehensive yet short overview download the current event highlight calendar here:
View or download Events 2026Sustainability
We take on responsibility: In northern Germany, the use of renewable energy—particularly wind energy along the North Sea and Baltic Sea coasts (both offshore and onshore)—is a central component of regional sustainable development. With offshore wind farms already generating 10.8 GW of power in 2026, the BSH aims to expand the region’s total capacity to 30 GW by 2030. Schleswig-Holstein, for example, is home to some of Europe’s largest onshore wind farms, and there are major offshore wind projects in the North Sea. In Mecklenburg-Western Pomerania, agricultural practices are becoming increasingly sustainable: in 2025, 24% of farmland were managed organically, thereby promoting biodiversity, groundwater and drinking water protection, and soil fertility. Nature reserves such as the Wadden Sea, a UNESCO World Natural Heritage Site in Lower Saxony, also contribute to the preservation of biodiversity. Lübeck was the first Fair Trade City in Schleswig-Holstein. The Hanseatic cities of Hamburg and Bremen are working to reduce their greenhouse gas emissions by 70% and 60%, respectively, by 2030 compared to the base year of 1990. This is being done in accordance with their climate strategies and is documented in progress reports.
Good to know
If you’d like to receive further info or content, we’re here to help. Visit Northern Germany e.V. will act as intermediary or answer your questions about Northern Germany.
We all look forward to hearing from you!
Eike-Christian Fock
Visit Northern Germany e.V.
Holstentorplatz 1
23552 Lübeck
Tel: +49 451 4091932
E-Mail: info@visit-northerngermany.com
